AI

How AI is Changing The Art and Science of Sales

Sales is undergoing its biggest transformation in decades. Not because people have changed – but because our tools have. The rise of AI is challenging what it means to sell. It's tempting to think of sales like any other business process: something that can be automated, optimized, and scaled with enough data and smart software. But selling is different. It's not a simple input-output equation. Sales is both art and science. And AI is redrawing the line between the two.