Introducing AI Sequencing: the Evolution of Intelligent Outbound

‍

Today we’re launching Nooks AI Sequencing.

Together with our AI Dialer, AI Sequencing forms the foundation of the Nooks Agent Workspace — a unified system for reps to run intelligent, multi-channel outbound.

We’ve extended the incredible automation and efficiency of our dialer across every workflow: from building lists to researching accounts and writing emails. Sales teams can now execute coordinated outbound from a single workspace, with AI operating on full account context.

Since our own sales team switched off Outreach, we’ve identified countless opportunities surfaced by our AI Signals and more than doubled pipeline generated from emails. Over 100+ teams who’ve switched from the legacy tools have seen similar results.

"We doubled the output per SDR, cut research time by 90%, and consolidated 4 vendors into one. It’s a major saving for the business and my time."
‍- Jake Butters, SDR Leader, Observe

‍

The Problem with Legacy Sequencing Tools

Tools like Outreach and Salesloft have been part of the default tech stack for nearly the past decade. They brought automation & structure to a previously manual process. At first they worked great, but over time sales & SDR leaders have become disenchanted.

1. Volume scaled but relevance didn’t – generic templates, automated follow-ups, and bulk sends tanked reply rates and results. Reps are discouraged from deeply understanding customer pain when they have 100 email tasks due today.
2. “Dumb” sequences in dynamic sales processes – traditional sequences have no concept of an org chart, let alone context from account research or conversations that should influence the next step. So there’s no efficient way to execute a bottoms-up motion or strategically multithread.
3. AI as a feature, not a foundation – they tried tacking on AI to help “personalize at scale”, but this technology shift requires true innovation building from the ground up.
4. Fragmented data = fragmented intelligence – Legacy sequencing tools were built for simpler times when the CRM was the source of truth. Now context lives across calls, emails, LinkedIn, intent tools, marketing automation, product usage, market signals, etc. and reps have to glue it all together.

The Evolution of Intelligent Outbound

We believe outbound has evolved through three distinct eras:

1. Manual – In the 2000s, outbound was high effort and low volume. Relevance was strong because every message was crafted by a human.
2. Automated – In the 2010s, sequencing platforms increased scale. Efficiency improved, but relevance declined as automation operated without full context.
3. Intelligent – AI has now crossed a practical threshold. It can support both efficiency and relevance.

For years, outbound leaned on novelty — clever subject lines, sports references, personalized videos. These tactics can drive temporary lift, but novelty does not compound. Buyers adapt.

The final form of outbound is about depth: showing up better prepared, understanding stakeholder dynamics, identifying real pain, and proposing thoughtful solutions.

Sales operates within complex human systems. There is no single right answer; outcomes depend on timing, relationships, and judgment. The best strategy often lives in the instincts of top performers and evolves constantly.

Intelligent outbound combines human judgment with AI execution. Reps need a system that allows seamless human–AI collaboration — where AI can execute work, observe decisions, and improve over time alongside the rep.

‍

Why Reps need a Unified Agent Workspace

Modern reps operate across a fragmented stack: sequencing tools, buyer intent signals, contact enrichment providers, conversation intelligence, LinkedIn, and the CRM. Each system captures a narrow slice of the account, so the rep becomes the human layer stitching context together across tabs, workflows, and mental notes.

This fragmentation has always been frustrating. But now, in a world with more capable agents, it breaks the model entirely.

Many teams attempt to layer AI on top of this stack by deploying separate workflows; one agent to draft emails, another to surface intent, another to summarize calls. But agents that operate in isolation lack full context. They cannot see the full lifecycle of an account: what has happened, what changed, why decisions were made, and what should happen next.

Signals without action create no value. Actions without signals create noise.

A unified Agent Workspace brings signals, history, reasoning, and actions into one system. It becomes the persistent context layer for the account. Humans and agents operate from the same memory, coordinate against the same goals, and improve from the same feedback loop.

‍

Nooks AI Sequencing

What we’re launching today has been a major undertaking from our world-class engineering team. Replacing the full outbound workflow requires getting thousands of details right — reliability, performance, deliverability, data integrity, usability, and much more.

At the same time, we’ve built an interface that makes frontier AI model capabilities usable in day-to-day workflows. The result is a system powerful enough for advanced teams while practical enough for every rep.

Core Capabilities

• Sequences – tasks, automations, templates, rulesets, reporting. All the core functionality from legacy tools.
• CRM Native – no more “shadow-CRM”. All activity and data remain fully synced with Salesforce / Hubspot at all times.
• Email Deliverability – multiple mailbox support, volume controls, bounce protection, domain authentication, placement monitoring, and more.
• Multichannel Analytics – insights across email, calls, SMS, LinkedIn, all aggregated within a single system.
• Nooks Everywhere – supercharge prospecting directly from your CRM or LinkedIn SalesNav with our Chrome extension.
• Turnkey Migration – we migrate your sequences, tasks, templates, and historical data to ensure continuity. Transition to Nooks seamlessly with minimal disruption to your team.

‍Pushing the boundaries

• Unified Context Layer – the agent workspace understands the full picture of every account across 1st & 3rd-party data, channels, and engagement history
• AI Assistant – deep account research, identify top prospects, create tasks, add them to sequences, and draft & send personalized emails all from a simple chat interface
• SMS & LinkedIn – automate & track true multi-channel outbound with activity synced back to the CRM
• Smart Buying Signals – agents reason across external intel and internal engagement data like call transcripts to deeply understand account fit & intent
• AI Personalized Emails – you’ve probably seen millions of AI email tools. Nooks AI emails pull from our unified account context, learn from every edit, and actually convert 
• Outbound Plays – codify high-performing strategies into workflows that trigger automatically based on buying signals

‍

‍

Come Build the Future with Us!

If you’re frustrated with your current stack, we can help you prepare your team and evolve your motion for this new era of intelligent outbound.

And we’re incredibly excited that we’re only scratching the surface of what’s possible. If you choose to partner with Nooks, I’m confident that we will deliver customer service and continued innovation at a level you’ve never seen before.

Come join the movement and build the future with us!

Request a demo with our sales team or check out our 30+ open roles

‍