Episode 4: How ZoomInfo Scaled Outbound Confidence and Landed 25% More Meetings

Boosting Rep Confidence and Scaling Real-Time Coaching

In this episode, Calvin Flax, Mid-Market SDR Leader at ZoomInfo, and Ryan Teddemer, Enterprise AE at Nooks, join host E.J. Eitel to discuss the growing partnership between the two companies. The relationship began with a highly strategic outbound play: Nooks AE Tyler multithreaded ZoomInfo's management and ultimately hand-delivered a specific book to their VP during the Eagles playoff run to secure the first meeting. At the time, ZoomInfo was experiencing bad connect rate issues and a lack of rep confidence after increasing manual dial quotas to 100 per day without seeing an increase in conversations.

By implementing Nooks, ZoomInfo saw immediate improvements in efficiency and connect rates, which resulted in a massive boost in SDR confidence to hit the phones hard. Calvin also highlights how Nooks’ virtual sales floor bridged the gap between his in-person and remote team members, enabling real-time, live-call coaching. By sitting in on live calls to provide real-time micro-adjustments, Calvin helped an already high-performing rep book 25% more meetings. Today, ZoomInfo continues to build on the partnership by utilizing Nooks' AI Insights for objection handling and a custom Salesforce integration to streamline their reps' workflows.

‍