MNTN Built a High-Performance Calling Culture with Nooks

The Sales Floor Had a Limited Calling Culture. And Reps Were Dialing on Cell Phones.

When Annelise Hagmann joined MNTN as Director of Sales Development, the outbound motion was stuck. The company was trying to sell to marketers, a persona notoriously difficult to reach via cold outbound.

Because the team was fully remote, reps were dialing in total isolation. Worse, they lacked a modern tech stack. Without that infrastructure, the team developed real “call reluctance”. They were afraid of rejection, especially the younger reps, who were more accustomed to texting than cold calling. 

When they did try to build pipeline, they were slowed down by constantly opening different screens and clicking through disjointed modules just to execute basic tasks. The remote environment also meant managers were flying blind, unable to hear live objections or provide real-time coaching.

"We didn't have anything, actually. People were just using their cell phones for the most part. It was a little wild." — Annelise Hagmann, Director of Sales Development

The Virtual Salesfloor and Safe AI Roleplay

MNTN evaluated multiple tools, including Orum, but found the trial and implementation of Nooks to be significantly smoother. They initially purchased Nooks purely as a dialer, but it quickly evolved into their unified workspace.

1. Crushing Reluctance with the Virtual Salesfloor

To solve the isolation of remote work, MNTN deployed the Nooks Virtual Salesfloor. Instead of dialing alone, the team began running coordinated, high-energy call blocks together.

"You don't hear the other person next to you overcome objections when you’re remote. Being able to go into the sales floor together, and as a manager, being able to do live coaching instead of just reviewing calls, is next level." — Annelise Hagmann

2. Conquering Rejection with AI Roleplay Bots

MNTN stopped letting new hires practice on live, expensive leads. Instead, they ran them through the Nooks AI Roleplay Bot. Reps were able to experience hyper-realistic rejections and practice objection handling in a safe, simulated environment.

3. Consolidating the Workflow

MNTN moved their reps out of their backend CRM and into Nooks for their day-to-day execution. By combining the Nooks AI Dialer with signals, reps instantly knew who their hottest prospects were, shifting their focus from clicking buttons to having highly strategic, personalized conversations.

A Multi-Channel Pipeline Multiplier. The Results Were Immediate.

By bringing their remote team together and consolidating their workflow into Nooks, MNTN transformed both their outbound efficiency and their bottom line.

A major breakthrough was discovering that high-volume calling actively improved their email performance. The multi-channel synergy created a flywheel effect for pipeline generation, and by eliminating manual data entry and disjointed screen-switching, reps reclaimed hours of active selling time.

Beyond the software, MNTN found a true strategic partner in the Nooks Customer Success team, who proactively monitored metrics and shipped product requests in a matter of weeks rather than making them wait in a ticketing queue.

Win More With Nooks

"We originally got Nooks as a dialer and it has been so much more than that for us. It means there is more time for reps to do their job and less labor. If I went somewhere else, I would take it with me." — Annelise Hagmann