3 Ways to Improve Response Rates in the Noisy World of AI

Peter Mollins leads community at Nooks, where he builds programs, content, and events that bring together SDRs, AEs, sales leaders, and RevOps practitioners adopting AI in the go-to-market motion. He brings more than 20 years of B2B marketing and community-building experience across high-growth software companies in North America and Europe. Before Nooks, Peter was CMO at SetSail, and held senior marketing leadership roles at Spreedly, KnowledgeTree, Relativity Technologies, and iMediation, after starting his career at Netscape Communications. He holds an MBA in International Business from the Thunderbird School of Global Management and a Bachelor of Commerce from the University of Manitoba. Peter writes and speaks frequently on AI prospecting, customer-led growth, and how modern sales communities are reshaping the way reps learn from one another.