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Sales Playbooks
Mike Gallardo's Cold Call Cheat Code Playbook
Mike Gallardo, Sales Director at Deel, provides the proven 5-step framework that helps SDRs book meetings in 5 minutes or less with 20% call-to-meeting conversion.
What you'll get
The 5-Step Call Flow
Complete breakdown from disarming opener to business insight, meeting close, light discovery, and objection handling with exact scripts
Universal Objection Framework
Word-for-word responses to "not interested," "send me an email," and "already using another tool" that reframe and get permission to continue
Performance Benchmarks & Metrics
Target dials, conversation rates, and conversion goals plus a voicemail strategy that gets replies without asking for callbacks
