How Nooks Uses Nooks: Building Agents that Actually Understand your GTM

Everyone's talking about AI agents. Most revenue teams are still copy-pasting into ChatGPT. The gap isn't interest. It's knowing what to build first, how to prompt it, and how to connect it to the systems where your data actually lives.

On July 30th, Rohan Suri and Alex Avila walk through three agents you can deploy tomorrow for SDRs, AEs, and RevOps. Live, in the product:

• How Nooks thinks about agents at the product level: the difference between a model, an assistant, and an agent, and why most "AI workflows" never get past step one.
• The RICE framework for writing agent prompts that actually work. Role, Instructions, Context, Examples. One good outreach example beats 100 words of description.
• Three agents built for revenue teams, demoed live: an Account Research Agent that gives SDRs a 60-second prep brief anchored to real trigger events. A Week in Review Agent that posts a pipeline report to Slack every Monday before standup. An AE Deal Desk Agent that surfaces past landmines and a demo track before every intro call.
• How to pick your first agent, write the prompt, and wire it to your CRM so it can actually read your data instead of guessing.

Rohan Suri is Co-Founder and Head of Product at Nooks. He built the AI Dialer, then led the team that shipped AI Sequencing and AI Assistant. He'll share how Nooks thinks about AI agents at the platform level and where the product is headed.

Alex Avila is Head of Solutions Engineering at Nooks. He works directly with Nooks’ largest customers, building agents that transform their GTM. He'll walk through the RICE framework, demo all three agents live, and show what it takes to go from prompt to working agent.

Live, in the product. No slides. 30 minutes + Q&A.