Designing Inbound & Outbound Sales Motions That Convert

In today's market, every dollar spent on pipeline generation matters—and yet, outbound-sourced deals often convert at half the rate of inbound leads.

Why? Too often, sellers approach outbound discovery the same way they would with someone who already raised their hand.

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In this session, we’ll unpack the critical differences between inbound and outbound sales motions—from prospecting and preparation to leading the discovery call—and why treating them the same is costing you pipeline.

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Whether you're leading a Sales Development team or managing a quota-carrying sales org, you’ll walk away with tactical ideas and workflow adjustments that drive higher conversion, more qualified pipeline, and better alignment across the funnel.

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‍When: May 13th, 5:30 - 7pm

Where: Frost Bank Tower, 11th floor

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