The Truth About Telephony: Why Customers Trust Nooks

If you’re evaluating outbound platforms, you’ve probably heard all kinds of claims about infrastructure, AI, and what makes one dialer better than another.

When we started Nooks, we knew one thing: outbound teams don’t have time for excuses.

Dropped calls, spotty coverage, missing features – those aren’t just technical issues. They cost real pipeline.

So we built a platform that reps and managers could count on, day in and day out.

At Nooks, we power outbound for hundreds of go-to-market teams. And we’ve earned over 700 5-star reviews on G2 doing it. Why? Because we deliver. Fast connects. Scalable infrastructure. Global reach. Real results.

And we proudly partner with Twilio to do it.

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Let’s Be Honest About Subprocessors

Some platforms claim to have written every line of telephony code themselves. But a quick look at their public subprocessor list tells a different story. (Hint: Vonage is doing the heavy lifting.)

At Nooks, we’re transparent. We work directly with Twilio – the same platform trusted by Uber, Shopify, Stripe and over 300,000 other brands – for its reliability, compliance, and reach.

Telephony is a complex business – from legal compliance to carrier relationships and infrastructure. Be cautious of companies that claim to have “hacked” the system or don’t partner with top-tier providers. Trusting them comes with serious risk.

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What Really Powers Nooks

We chose Twilio because it gives our customers what they need to do their job. Here's why that matters:

• Global Reliability: Twilio’s Super Network spans 100+ countries with Tier 1 carrier connections, giving you access to local phone numbers and carrier-grade connectivity in over 100 countries.
• Built-in Redundancy: Outages happen. But Twilio’s automatic failover ensures your calls keep moving. With built-in redundancy and automatic failover, your communications are routed through the most reliable paths, ensuring high availability even during carrier outages or network issues.
• Intelligent Routing: Claims of “static logic” are just that – claims. Static logic means calls are routed through the same predetermined paths, regardless of real-time network conditions or performance. Twilio’s Super Network uses real-time data and software-driven algorithms to dynamically select the best carrier routes for your calls and messages, optimizing for quality, reliability, and cost.

For a closer look, check out Twilio's Super Network and their failover best practices.

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AI Performance Monitoring? We've Got That Too.

Let’s talk analytics. Some say AI-powered performance monitoring is only available in “custom stacks.” But that’s not true.

Twilio’s Voice Insights (which Nooks taps into) provides:

• Real-time data on every call: latency, packet loss, carrier routes, and more.
• AI-assisted diagnostics via the Intelligent Discovery Assistant, which can answer plain-English questions like “Why are my answer rates low?”
• Proactive suggestions to improve call quality and connect rates automatically.

It’s analytics, powered by machine learning (and a big machine learning team, focused on only this). Available now, not someday. That means our team is able to proactively monitor call quality and quickly troubleshoot issues, so your team can spend time talking to prospects and not on telephony support.

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Mission Critical Technology Must Perform

Today’s outbound sales team cannot do their job without an AI dialer. It’s quickly become a standard part of the tech stack. And when you rely on technology to do your job, incidents can mean your team loses days of productivity.

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If you truly want to understand the difference in performance, simply keep an eye on each providers’ status page. Here you can monitor the uptime and any incidents. Platforms with more incidents mean less reliability.

It’s these frequent outages and platform instability that have led some of the biggest sales orgs to take a closer look at their current provider.

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Why Customers Are Switching to Nooks

Once companies see the results Nooks delivers, it becomes a no-brainer.

One company who recently migrated to Nooks saw a 17.3% increase in average dials/day, a 26% increase in connect rates, and a 35% increase in meetings booked over the phone per rep/month. And that’s just over a 2-week free trial period.

Nooks has become the go to AI sales platform for outbound teams who need to build pipeline.

It’s because we’re more than a dialer:

• AI Prospecting to scale account research and list building
• AI Training Bots to practice your pitch and build confidence on the phone
• Real-time Voicemail Detection to skip the junk and focus on live connects
• Waterfall Enrichment to instantly find better numbers after a wrong one
• Call Recording + Transcription + Scorecards to improve rep performance over time

And yes, it all runs on reliable, compliant, enterprise-grade infrastructure.

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