How UserEvidence Achieved a 4x Increase in Reply Rates with Nooks’ Total Agent Workspace
- 4x Lift in Replies: Automated sequencing and AI drafting drove reply rates from 0.5% to 2%.
- 2x Meeting Rates: Reps generate more at-bats, doubling their meeting booked rate to 20%.
- Unified Workflow: Consolidated lists, sequencing, and dialing into a single Total Agent Workspace perfectly synced with HubSpot.
"To be honest, until we looked at Nooks, I didn't even know it was possible to be able to have everything in one place the way that we do now. I can't imagine making my reps go back to dialing without Nooks or any of the past sequencers that we've used."
— Amanda Newman, Senior SDR Manager, UserEvidence
The Problem: The Friction of Fragmented Workflows
UserEvidence needed their internal sales processes to be just as efficient. However, before Nooks, their SDR team was severely bottlenecked by a fragmented tech stack.
There was a constant, frustrating disconnect between their CRM and Salesloft, their legacy sales engagement platform. Outreach activities wouldn't consistently log in the CRM, creating blind spots for leadership. Worse, account ownership rules became crossed wires. The team maintained separate fields for a "CRM Owner" and a "Salesloft Owner"—fields that should have always matched but rarely did.
This fragmentation created a massive operational tax on the reps. "It was a lot of really small things that would just add up, honestly," explains Amanda Newman. "It wasn't only the time, but it was just the frustration for everybody involved. You're in the flow, you're trying to just do your outreach, and then you see, 'Oh, am I even supposed to be reaching out to this person?'"
If asked to wave a magic wand, Amanda's wish was simple: find a way to keep every aspect of the SDR workflow in a single platform, and ensure that platform remained perfectly aligned with their CRM.
Section 8 — The Switch: Adopting the Total Agent Workspace
UserEvidence found their magic wand in Nooks. By adopting Nooks, they transitioned away from disjointed point solutions and embraced a complete Agent Workspace for their outbound teams.
"When you come into Nooks on the left side, you have your dialer, you have your prospects, your accounts, your sequencing, you have your reporting, so everything is there," says Amanda.
A major win for the team was the ability to centralize list building. Instead of the tedious process of building lists in the CRM and manually importing those contacts into a separate sequencer, reps now leverage the exact same signals and lists natively within the Nooks prospects tab.
The Workflow Shift: Automating Pipeline with AI Agents
Beyond just unifying the workspace, Nooks completely transformed how UserEvidence handles complex sequencing, particularly around high-value signals like job changes.
In the past, if a former UserEvidence champion moved to a new company, reps would get pinged on Slack. They would then have to switch to the CRM, research the prospect, verify they were the right target, manually import them into Salesloft, and finally enroll them in a sequence or write a one-off email.
Today, Nooks' AI Agents do the heavy lifting. "We now use a play, so it'll automatically enroll them into a sequence, and then it'll also use AI to write the first email," Amanda explains. "That way the rep comes in, they have the task lined up for them, and then they get to edit the email if they want to and then send it off."
Hyper-Personalized Emails Generated at Scale from Deep Insights
The rich signals and data generated from calls are critical for UserEvidence. Nooks’ AI agents combine these first and third party insights into compelling, hyper-personalized emails at scale. That means that intelligence gathered from past deals, calls with stakeholders, and market data are combined into the most effective emails possible.
These tailored emails get real results. In fact, UserEvidence is seeing 4x improvement in email reply rates, and a doubling of meetings booked.
Before / After Nooks
Section 9 — The Results: More At-Bats, Massive Pipeline Growth
By giving their SDRs a complete Agent Workspace equipped with AI-powered sequencing, UserEvidence removed the administrative friction from their reps' days. Because reps are spending less time context-switching and more time engaging prospects, they are generating significantly more "at-bats."
The impact on their bottom-line metrics has been transformative:
- Open rates climbed from roughly 25% up to 40%.
- Reply rates experienced a massive 4x improvement, jumping from 0.5% to 2%.
- Meeting rates doubled from an average of 10% to 20% across the entire team.
"I would say it's the most essential tool the SDRs use in their tool stack," Amanda concludes.
