How Hungry Used Nooks AI Agents to Triple Prospect Engagement and Double MRR per Rep

The Problem: Pouring Money Down the Drain

Before Nooks, Hungry's outbound motion was fundamentally broken by a fragmented, outdated tech stack.

The mandate for SDRs was to make 70 calls a day, but the execution was a logistical nightmare. The team was dialing directly out of their CRM using their own phone numbers, which were constantly being flagged as spam. Legitimate outreach was silenced, resulting in a low pickup rate.  

"We were so in the Stone Age when it came to our process," recalls Joe Lipovich, Director of Sales Development. "I had a rep that had three conversations in a month. It's like pouring money down the drain. We were throwing stuff at the wall just to see what sticks."

But the fragmentation extended far beyond the dialer—it crippled their sequencing and email strategy. Because Hungry's product is highly personalized to each customer's office culture, their outreach needed to be just as tailored.

"Just the manual, one-by-one nature of it all was really time-consuming," explains Caleb Crook, SDR Team Lead at Hungry. "A massive portion of our day was spent going to LinkedIn, finding people, curating emails, and trying to find any little nuggets to make the email stand out. It took almost all day just to hit our targets."

Because the stack was so disconnected, sales leadership had zero visibility. The team simply didn't have the 10 hours a week required to manually hunt down call recordings in the CRM to figure out why his reps were failing. The team was flying blind, burning through accounts, and maxing out at just two to three booked meetings a week per rep.

The Switch: Unifying the Sequence with AI Agents

Hungry realized they couldn't fix their pipeline by simply buying another standalone dialer or email sequencer. They needed to rethink their entire outbound architecture. They chose the Nooks Agent Workspace to unify their dialing, sequencing, and account research into a single, AI-powered platform.

The rollout was immediate. By leveraging Smart Presence and other AI calling features, Hungry instantly solved their spam issues, nearly tripling their live pickup rate to 14%. But the true transformation happened when reps began leaning on Nooks' native AI Agents to automate their multi-channel sequences.

Automating Account Selection and Signals

Instead of reps spending hours manually searching for buying triggers, they simply ask Nooks. "We have our own metros," explains Caleb. "Now, you're able to say, 'Hey Nooks, give me 20 accounts that I should reach out to in my metro.' It pulls the accounts, the employees, and it gives you the exact reason why you should reach out—whether they just announced a Return-To-Office policy, moved to a bigger office, or had a sudden headcount increase. It does all the hard work for us."

AI Email Personalization at Scale

Once accounts are identified, the Nooks AI Assistant takes over the tedious work of sequence personalization. The Hungry team actually gave their AI Assistant the profile and persona of a Hungry employee.

"It sees events, job changes, acquisitions—pulling information that I normally wouldn't see if I just searched for myself," Caleb says. "It's a completely next level of personalization."

Joe adds: "It doesn't take me 45 minutes to write a custom email anymore. It takes me four clicks... our targeted AI outreach is hitting open rates in the 40s."

Cross-Channel Contextual Sequencing through AI Feedback Loops

Because dialing and sequencing live in the exact same workspace, the context flows perfectly between channels. If an SDR logs a live call, Nooks instantly drafts an AI follow-up email tailored exactly to that specific conversation.

It even works across contacts within the same account. "I remember once I got a referral from one contact," Caleb recalls. "When I was sending an email to the new contact, Nooks automatically brought up the fact that I spoke with the other person and dropped in what they told us. It keeps everything updated all in one place."

Before / After Nooks

The Results: Doubling Output and Unleashing Creativity

Thanks to Hungry’s leadership and by letting the Nooks Agent Workspace handle the data synthesis, account research, sequencing, and dialing, Hungry's SDRs were finally able to focus entirely on human conversations and creative strategy.

"Nooks gives everybody this sense of drive," says Caleb. "With that time back from doing all the tedious work, we're able to be more creative, think outside the box, and just move with a different level of comfort."

The business impact was profound. Meeting volume doubled across the board, and the quality of the opportunities significantly improved.

"We doubled our net new monthly recurring revenue with Nooks," says Joe. "It wasn't necessarily just the number of opportunities; it was the quality of opportunities that we were able to get into that we were never able to before because we had the data."

Key Results:

✓ 100% Increase in MRR: Doubled net new monthly recurring revenue.

✓ Double the Email Responses: Deeply personalized, signal-driven AI emails drove 2x the reply rates and open rates in the 40s.

✓ 2x Meetings Booked: Doubled weekly meeting output per rep.

✓ Hyper-Accelerated Output: SDRs can now execute 70 dials in under 20 minutes, vastly expanding their total sequence reach.

✓ 50% Faster Ramp Time: Reduced time-to-quota from 4 months to 2 months.

By unifying their outbound motion, Hungry didn't just fix an outbound problem—they built a highly efficient, multi-channel revenue engine that scales.

"Having agents do the data collection and conclusion drawing just so my people can do what the agent can't—which is talk to humans—has been incredible," Joe concludes. "Nooks removes what gets in the way."