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Sales Playbooks
How Kyle Asay's Team Increased Outbound Pipeline By 142% in 3 Months
LaunchDarkly's VP of Global Growth Sales shares the cold calling frameworks that drove 142% pipeline growth and 40% higher revenue per AE.
What you'll get
"Bucket Your Buyers" System
How organizing prospects by industry, level, and title eliminates context switching and helped one SDR jump from 60% to 120%+ quota
"Dig for Gold" Framework
Real call transcript showing how to extract "secret information" from lower-level conversations to open doors with executives
Problems Over Product Approach
Why leading with problems instead of features increases relevance from 3% to 40%+ of your target market
