The Playbook for Getting VP+ Buyers to Reply on LinkedIn

Most reps treat LinkedIn as a backup channel, something to try when email stops converting. The reps at Nooks getting more connection and reply rates from senior buyers treat it as a primary channel for the accounts that matter most. Not instead of email and calls. Alongside them.

On June 25, JP Campbell and Marissa McCormick walk through how Nooks reps run LinkedIn as part of a full multi-channel approach. Live, in the product:

• How reps use LinkedIn to reach VPs+ buyers who don't respond to cold email, and how full-cycle reps run the same playbook to build pipeline and move deals at the same time
• What the highest-acceptance reps at Nooks say in connection requests and follow-ups. The messaging approach, not a template.
• Running LinkedIn alongside email and calls in one sequence so nothing falls through the cracks and reps aren't juggling tabs
• How to stay visible in your accounts without burning them. Knowing when to push, when to pull back, and keeping human judgment in the loop.

JP Campbell is an Account Executive at Nooks, promoted from SDR on the strength of his outbound game. He'll share firsthand how multi-channel outbound built the pipeline that earned the promotion.

Marissa McCormick is the SDR Manager at Nooks. Her team books 24% of their meetings through LinkedIn, the highest rate in the company. She'll share how she coaches reps to layer LinkedIn and the phone to turn connection requests into pipeline.

Live, in the product. No slides. 30 minutes + Q&A.

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