Nooks vs Orum: How To Pick The Best Dialer

Finding the Right Parallel Dialer for Your Sales Team

AI-powered parallel dialers have become essential sales tools for B2B sales teams looking to optimize their cold calling strategies. Sales Development Representatives (SDRs) and sales leaders rely on these advanced features to enhance sales workflows, increase connect rates, and reduce manual tasks. If you're evaluating dialing solutions like Nooks and Orum, understanding their key features, integration options, and impact on connection rates can help you make an informed decision.

Modern dialing platforms, including AI-powered dialers and power dialers, help sales teams maximize efficiency by automating repetitive tasks like pre-recorded voicemails, voicemail drop, and follow-up automation. In this guide, we’ll compare Nooks and Orum to help you determine which platform offers the best suite of features for your sales organization.

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Why you should consider a power/parallel dialing software:

Sales organizations that rely on outdated manual dialing or basic features struggle to compete in today’s challenging sales landscape. AI-powered dialing systems revolutionize the calling process by increasing efficiency, automating manual tasks, and providing real-time coaching.

Key benefits of using AI-powered dialers:

• Increase connect rates – AI capabilities detect bad phone numbers, mitigate spam flags, and integrate with class phone validation tools to optimize outreach.
• Reduce ramp time – AI-powered Live Conversation Platforms provide real-time coaching and CRM integrations to enhance training proficiency.
• Lower cost-per-opportunity – Automated caller ID health, predictive analytics, and intelligence with objection handling reduce wasted calls, leading to more closed deals.
• Enhance coaching opportunities – Built-in sentiment analysis, Quick Connect features, and custom reporting enable sales managers to refine sales strategies through features like live conversation insights and call scripts.

Teams that leverage parallel dialing solutions like Nooks see increased sales opportunities, higher cold call conversion rates, and improved contact center efficiency.

How to Choose the Right Dialer for Your Sales Team

Selecting the best AI-powered dialing solution requires evaluating several factors, including dialing efficiency, conversation patterns, and integration capabilities. Here’s a closer look at what distinguishes a great dialer from a good one.

1. Salesfloor: Virtual Salesfloor Feature for Live Coaching

Some dialers, like Nooks, offer a virtual salesfloor feature that enhances real-time coaching. This collaborative space allows sales managers to oversee current conversations, provide real-time coaching and CRM integrations, and refine objection handling strategies.

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2. Dialing Capabilities: Intelligent Dialing and Smart Dialing Approach

Nooks ensures spam risk mitigation with Automated Caller ID Health and intelligent prospecting capabilities, helping sales reps bypass ghosting prospects and maintain a strong bridge-to-connect rate. Nooks also offers:

• AI-powered dialing systems with advanced analytics and real-time company insights.
• Multi-line Parallel  Dialer and AI-powered call coaching.
• Seamless integration with sales engagement platforms like Salesloft, RingCentral Contact Center, and Dialpad Contact Center.

Orum, while effective at basic dialing functions, has limited integrations and does not provide the same level of AI-powered dialing technology or comprehensive reporting tools as Nooks.

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3. Integration Options: Custom Integrations and API for Integration

Nooks integrates with the leading sales stack and even has a waterfall data enrichment feature powered by industry leading data providers, ensuring that reps can get the best possible numbers for each prospect. It also features a Linkedin Imbed and can push prospect notes to your CRM.

Orum, on the other hand, has more limited integrations, which may impact workflow efficiency for sales organizations that rely on multiple tools.

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4. AI-Powered Features: Comprehensive Analytics and Actionable Insights

Nooks offers robust AI-driven insights and comprehensive analytics, enabling sales reps to gain real-time company insights and analyze conversation patterns. Other advantages include:

• AI-powered call notes for post-call tasks.
• Predictive analytics for engagement with prospects and improving cold call conversion rates.
• AI-driven sentiment analysis and script writing capabilities.

Orum provides reporting features but lacks the AI-powered voice intelligence and sentence-level analysis that Nooks users benefit from.

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5. Data Enrichment: Accurate Prospect Data for Better Outreach

Nooks enhances outreach effectiveness and boosts connect rates with waterfall phone enrichment, removing bad phone numbers and opening up access to high-intent prospects.

By contrast, Orum’s data enrichment features are less robust, making it more difficult to maintain a high prospect pick-up likelihood and accurate prospect targeting.

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AI Prospecting and Coaching

Nooks isn't just an AI Dialer. It's a full platform that works best when the products are used together.

AI Prospector uses buying signals to research accounts, build lists, and draft emails.​

With AI Prospector, you can…

• Get strategic about who you target. Use our library of buying signals and AI scoring to identify accounts to target now
• Automate account research and push insights to the dialer view to support great prospect conversations.
• Generate lists of priority prospects – with numbers – via integrations with data tools, your CRM, SEP, and more.
• Use account research, buying signals, and call transcripts to draft hyper-relevant emails that engage prospects.

Having prospecting where you dial is a requirement for outbound in 2025. As teams look to consolidate their tech stack to improve the rep workflow, integrating these two key processes is an easy win. This way, teams can take advantage of the rich first-party data they are generating on calls. Like "reach out in February" or "follow-up with my manager." This data is unique to the organization, and not accessible via the third-party intent signal providers. When the time is right, Nooks will prompt reps to reach back out by providing a list of high priority prospects, complete with an AI-generated call script, right when and where they need it.

It's how Modern Health sources 60% of their outbound pipeline.

AI Coach automatically scores every call and lets reps practice with training bots to uplevel your team.​

With AI Coach, you can…

• Help your team go from new to certified in record time. Practice talk tracks with customized training bots and score calls to spot areas for improvement.
• Use AI to instantly analyze, score, and compare every conversation to see how managers can better coach their reps.
• Automate call analysis to identify best practices that can be replicated across your teams. No added recording tools, no listening to every call.
• Record, transcribe, and organize every SDR call for easy analysis, reference, and sharing across your teams.

Nooks shines here on international capabilities, allowing teams to practice in their native language with global AI training bots. Nooks coaching is also praised for being more realistic and accurate, since bots can be generated from real conversations.

It’s how Seismic reduced their ramp time by 40%.

A word from a Nooks Customer

Compare Nooks and Orum on G2.

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FAQ:

What are AI-powered power and parallel dialers, and why are they essential for Sales Development teams?

AI-powered power and parallel dialers enable Sales Development teams to increase their calling efficiency by 2-5 times while automating manual tasks, providing real-time data and reporting to leadership.

Why have teams like Seismic, Airbase, and Fivetran chosen Nooks for their Sales Development organizations?

Nooks is favored by Sales Development teams because it enhances productivity, automates tasks, and provides valuable real-time insights and feedback. It's the backbone for companies trying to optimize their call strategies and improve overall efficiency.

Why should you consider implementing a power/parallel dialing software?

Power/parallel dialing softwares streamline manual tasks, increases connect rates, decreases ramp time, and ultimately lowers cost-per-opportunity.

How can AI capabilities in dialing software increase connect rates and decrease ramp time?

AI dialing increases connect rates by filtering out bad numbers at scale and integrating with data providers to update and replace contact information.

What factors should you consider when choosing the right dialer for your team?

When selecting a dialer, evaluate features like data enrichment, spam risk mitigation, integration with other platforms (such as LinkedIn, Salesforce, etc.), call library and analytics.

What distinguishes a great dialer from a good one in terms of improving connect and conversion rates?

While many dialers excel at volume calling, the distinguishing factor between a great dialer and a good one lies in its ability to improve connect and conversion rates.

How does Nooks address spam risk mitigation and data enrichment?

Nooks ensures spam risk mitigation by implementing measures such as FCR Number Registration and offers data enrichment features through integrations with providers like Apollo, ZoomInfo, Cognism, and SalesIntel.

What insights can management gain from Nooks' call library and analytics?

With Nooks' call library and analytics, management gains access to more powerful data than ever before. They can generate reports on objection handling, conversion rates, account penetration, sequence performance, and more.

Where can I find reviews comparing Nooks and Orum?

You can find reviews comparing Nooks and Orum on platforms like G2, where users share their experiences, ratings, and feedback on both dialing software options, helping you make an informed decision based on real-world user experiences.