If you’re using Clari Groove to manage your outbound motion and Nooks to power through dials, we’ve got good news: your tech stack just got a lot smoother.

The new Groove + Nooks integration lets reps call directly through Groove flows inside Nooks – so they never have to worry about logging a call again.

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The Only AI Dialer for Groove

This marks a major milestone: Nooks is the first and only AI-powered dialer to integrate directly with Groove.

More and more sales orgs are recognizing what top performers have known for a while: you can’t rely on inbound to fill the funnel. In fact, leading teams now generate up to 80% of their outbound pipeline over the phone.

As workflows get more automated and inboxes more crowded, live conversations are becoming the fastest way to learn, qualify, and convert. And with this launch, Groove is making its first move into the world of AI-powered dialing – with Nooks.

It’s a sign of where the market is heading: outbound is getting faster and smarter, but it’s still human.

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Why This Matters

High-performing outbound teams rely on Groove to manage flows and keep reps on track. But when it comes time to call, most teams are still slowed down by disjointed steps – manually clicking through tasks, logging call results, and switching tabs just to stay organized.

Nooks eliminates that friction.

By integrating directly with Groove, Nooks allows reps to stay focused on high-quality conversations while all backend updates happen automatically.

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What You Get

✅ Execute Groove Flows directly in Nooks

Reps can work through their Groove call actions without leaving the Nooks platform – maximizing focus and minimizing downtime between calls.

✅ Connect faster with AI-powered parallel dialing

Reach 3-5x more prospects by dialing multiple numbers at once. Nooks takes care of skips, voicemails, and dial trees – so reps spend less time waiting and more time talking.

✅ Automatic call logging to Groove and Salesforce

Every call made in Nooks is automatically recorded in both systems, including call outcomes. No manual data entry required, and no lost activity.

✅ Smarter list prioritization using Salesforce fields

Mapped fields from Salesforce can be used to filter, group, and sort call lists – ensuring reps focus on the most strategic targets, not just the next name on a list.

✅ Aligned reporting and full visibility

Call data stays consistent across Groove, Salesforce, and Nooks, giving Sales Managers and RevOps teams complete confidence in performance metrics.

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This integration is designed for teams who want to move quickly and strategically – executing outbound at scale without sacrificing structure or accuracy.

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Groove is the latest platform to integrate with Nooks

We’re excited to announce the launch of our Groove integration – part of our mission to make life easier for reps by eliminating the busywork.

Nooks layers seamlessly on top of your sales engagement platform and CRM, giving reps one place to work with speed, clarity, and focus. With the addition of Groove, Nooks now supports leading SEPs like Outreach and Salesloft, alongside CRMs like Salesforce and HubSpot.

We also integrate with nine leading B2B data providers including Apollo, Cognism, ContactOut, Datagma, Forager, LeadIQ, PDL, Prospeo, and ZoomInfo so reps can access enriched mobile numbers in real time, right where they’re dialing.

At Nooks, we’re focused on helping reps have more high-quality conversations – the kind that drive pipeline. This integration makes it easier for more teams to do the same – faster, and with less friction.

The Groove + Nooks integration is now live and available for all Groove customers.