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Early Wins With the Nooks Dialer
Before partnering with Nooks, Spring Health’s outbound team was already successfully bringing innovative mental health solutions to companies eager to modernize their employee benefits. In early 2023, the team booked a solid number of meetings using a different dialing solution. However, the ambitious team at Spring Health knew they could achieve even more. Alex Avila, Spring Health’s Business Development Manager, explained, “We found value in the previous dialer's parallel dialing capability, but knew we would get even greater benefit from a solution with a more complete feature set.” Recognizing an opportunity, they decided to explore Nooks.
Shortly after implementing Nooks, Spring Health BDRs’ meeting rate began to climb. During the second half of 2023, Spring Health’s BDR team booked a remarkable 78% more meetings than the previous half with their old dialer. The team was energized. Reps were connecting more efficiently, and having higher quality calls with Nooks enablement features. As 2024 progressed, these improvements remained consistent, embedding Nooks deeply into the team’s daily workflow.
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Leaving Legacy Enrichment Behind: Introducing Nooks Numbers
Despite the strong results from Spring Health’s initial Nooks rollout, Alex Avila saw an opportunity to improve even further, specifically around contact data accuracy. His team frequently encountered dead lines, incorrect numbers, or non-mobile numbers, significantly reducing their overall connect rates. Alex described the challenge bluntly: “We knew we needed to get a data set that provided more mobile numbers than before, improving our chances of getting live conversations from each dial.”
Previously, Spring Health had relied on a combination of data tools, using ZoomInfo as their primary data provider and Lusha as a backup. However, the cost-effectiveness of this setup was questionable since they were paying the full cost of Lusha even when it was only occasionally used to fill in gaps. Recognizing the inefficiency, Alex and his team collaborated closely with Nooks’ Customer Success team to implement Nooks Numbers, a multi-source enrichment solution that transformed their approach.
The shift to Nooks Numbers quickly yielded significant improvements. By accessing high-quality contact data from several leading providers through one streamlined workflow, Spring Health saw immediate benefits. Crucially, the waterfall enrichment feature ensured that they only paid for new, valid numbers, eliminating unnecessary expenses from duplicates or invalid contacts. The impact within one quarter was profound: a 44% increase in mobile connect rates, dramatically elevating their cold-calling success. Consequently, Alex’s team was able to boost their average meeting rate by an additional 97%. Alex emphasized, “We're way more likely to have a conversation now than ever before, and Nooks Numbers is a huge part of that success.”
Summarizing the impact, Alex said: “When you look at our quarter-over-quarter bookings from cold calls and our connect rates, the performance improvement is undeniable. Nooks Numbers played a key role in that transformation.”
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Coaching at Scale in a Remote World
Managing a hybrid team remotely from New York, Alex doesn’t have the luxury of sitting side-by-side with his reps daily. But with Nooks, physical proximity isn’t required.
Nooks provides Alex with real-time visibility into his team's activities and performance, enabling targeted and effective coaching. Using Nooks' advanced analytics and coaching tools, Alex can quickly identify performance gaps and opportunities for improvement without manually reviewing countless calls. This is the power of empowering dedicated leaders with the right tooling…they can scale their efforts to help reps improve across the whole team without using up all of their bandwidth.
Alex emphasized this advantage, saying, “Without Nooks, I wouldn't have the ability to see how effective everyone's talk tracks, objection handling, and openers are. Now, I can simply review a dashboard to spot where performance isn't aligned with our goals and quickly address it.”
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More Than a Platform: A True Customer Success Partner
An added benefit of working with Nooks has been the partnership Spring Health has found in the Customer Success team. From testing early features to sharing feedback and receiving actionable insights, the collaboration has helped Spring Health get even more value out of the platform.
Alex put it simply: “Every product, every beta test, every feature, you guys definitely listen and take the feedback to make the product better…All of the numbers that matter just keep going up.”
Sharing a recent example of how that hands-on support makes a real impact, Alex shared, “We just had a conversation today where I showed my director a yellow stat on a report. He asked why, and within 30 seconds of pulling data from Nooks, we had a clear coaching plan. That approach came directly from working closely with Kate on the Nooks team.”
From smarter reporting to streamlined objection tracking and strategic coaching support, Nooks continues to empower Spring Health, transforming their outbound sales effectiveness and fueling their impressive growth trajectory.
And for us at Nooks, we’re proud to partner with organizations like Spring Health—not just because they use our platform, but because of how they use it. Their success is a reflection of a high-performing team that’s always refining their process, investing in their reps, and striving to improve. We’re grateful to be part of their journey and excited to keep building on that success together, quarter after quarter.
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